Businesses and marketers rely on online marketing to spread information on their products and services. Online marketing techniques include SEO, Google AdWords, and many more. Semrush is one of the best SEO tools for online marketing. It incorporates many techniques in its software to help businesses run digital marketing campaigns.
This article will dive into what Semrush offers and how it stacks up against one of its main competitors.
What Is Semrush?
The company was founded in 2008 and has grown into one of the leading competitive research companies for online marketing.
Companies use Semrush to help improve their online visibility and discover marketing insights. This software is used for various digital marketing techniques such as SEO, pay-per-click (PPC), keyword research, social media marketing (SMM), and many more.
It can also identify industry trends, audit on-page SEO, help improve pages and recognize specific keywords that are valuable to your campaign. It also enables you to understand your pages better and optimize them for SEO. The program will show you which phrases your competitors are using and their ranking in search engines. Essentially, it allows you to visualize how you stack up against your competition.
What is SEO?
Before understanding how Semrush can help businesses with digital marketing, it’s crucial to understand one of its main features: SEO. One of the most significant aspects of online marketing is increasing visibility among the millions of website results generated through search engines. A technique that companies use to appear higher is SEO. It will help increase traffic to a company’s website through search results.
What Does SEO Stand For?
SEO stands for search engine optimization. As its name suggests, SEO is a technique to improve a website’s visibility for relevant searches. The better a site’s visibility, the more likely it will attract users’ attention and draw potential customers.
How SEO Works?
Search engines have bots, also known as crawlers, that scours web pages and collects information on each site. The bots use the data to build an index. Algorithms then analyze the pages in the index to determine in which order the pages should appear in search results. It tries to match all the data available to a user’s search entry. These search algorithms are used to bring up relevant pages to provide efficient search results.
Optimizing sites for SEO means keeping the above factors in mind and creating relevant content to help increase visibility during a search query. Some of the ways marketers implement SEO are through meta descriptions, title tags, and backlinks.
What is SEM?
Much like with SEO, SEM is also a huge component of digital marketing. SEM stands for search engine marketing, and it’s one of the most effective methods of increasing search engine results pages (SERP) visibility. SEM is when a business uses paid advertisements, such as PPC, that appear on SERP. Advertisers will bid on specific keywords that users enter into search results, enabling a company’s ad to appear with those search results. SEM is different from organic searches. Organic searches are when a site appears high in SERP based on its relevance to a user’s search query. SEM combines paid search and SEO strategies.
Difference between SEM and SEO
Both SEM and SEO have the same goal of increasing visibility for search queries but function differently. While SEM relies on increasing a site’s visibility through paid advertisements, SEO focuses on creating relevant content for a specific keyword search. Despite the difference, both SEO and SEM are integral components of a digital marketing strategy.
Semrush has both SEM and SEO tools that businesses can use to help with their online marketing campaigns.
How to Use Semrush?
Semrush can help with online marketing campaigns, but how it’s used depends on a company’s goals and area of expertise. It can help marketers measure a website’s online visibility, improve it and report the results.
One of the first steps you can do is to create a project to start measuring a website’s current visibility. You can then set up the 12 Project tools, including site audit, PPC keyword tool, on-page SEO checker, and social media tracker.
Benefits to Marketers
Through the program, you can analyze your competitor’s data. To do this, you’ll enter your domain in the search bar under Organic Research. A report will appear that tells you which domains are competing with the exact target keywords as you.
There are three main tools: analytics reports, project tools, and specialty products. Analytics reports appear when you make queries in the search bar or pull data from the database. Projects allow you to analyze one domain and include project tools such as backlink audit and position tracking. Specialty products are tools that take care of specific tasks. There are many more features, but these are a few examples of how it’s used.
What Is Keyword Research
Learning how to search for relevant keywords is essential in digital marketing. Keywords are what people type into search engines. Keyword research is studying these terms to determine where your site’s search traffic is coming from and which keywords you can target. Using Semrush for keyword research can help you understand your audience, improve advertising campaigns and build brand awareness.
Keyword Magic Tool
This tool provides millions of keyword suggestions. All you have to do is enter the primary keyword you want to rank for and pick a country. The tool will create a comprehensive table of possible relevant keywords and alternatives. You can enter keywords to include or exclude in the results. You can also use advanced filters to customize your results further, sort groups by volume, number of keywords, or question-based keywords. Each suggested keyword also has metrics that can help you determine how important it is to achieving your goals.
If you would like to become a certified marketer, there are free online digital marketing courses and exams through Semrush Academy. You must be a registered user. In addition to the academy, you can also access Semrush tutorials on the website.
Ahrefs vs. Semrush
One of the software’s closest competitors is Ahrefs, another product that can help optimize websites for higher visibility. Ahrefs’ features include backlink analysis, keyword research, keyword competitor analysis, SEO tools, and rank tracking.
Based on an Ahrefs and Semrush review and comparison by Backlinko, the latter is better for SEO keyword research. However, Semrush and Ahrefs are tied when it comes to analyzing backlinks. Deciding which program to purchase is dependent on individual needs. Ahrefs works with multiple search engines, has more digestible information, and allows you to have multiple users to one account. On the other hand, Semrush provides an abundance of SEO and PPC data, has a more extensive domain database, and offers a free trial. Overall, Backlinko concludes that Semrush is better for value and PPC, and Ahrefs is good if you only need one SEO tool.
You can sign up for the Semrush free trial for 14 days if you want to get a feel of the program before subscribing. It has three subscription levels: Pro, Guru, and Business. Pro starts at $119 per month, Guru is $229 per month and Business is $449 per month.
Recent stats show that Google processes over 3.5 billion searches every day, and almost 50 percent of product searches start on Google. Furthermore, 90 percent of survey respondents say they were more likely to click on the first SERP page. This data solidifies the importance of increasing web page visibility for businesses. Semrush is one of the best digital marketing tools. It’s worth the investment for any company seeking to improve their site’s SERP visibility.
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